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Research papers

The 'glo-cal' branding toolkit

The purpose of this presentation is to show how Nestle; is facing the challenges of entering the Latam market successfully and how it is providing guidance for a global strategic brand development with a local solution in the arena of the Employer...

Catalogue: Latin America 2008
Authors: Mauricio Yuraszeck, Gabriela Ugalde Romagnoli
Companies: Nestlé, KANTAR TNS Malaysia
May 13, 2008
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Citation

Yuraszeck and Romagnoli (2008a, May 13). The 'glo-cal' branding toolkit. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-glo-cal-branding-toolkit